Mattila, Anna
personal.psu.edu
Penn State University, School of Hotel, Restaurant and Recreation Management. Her research topics focus on cross-cultural issues in services marketing, and particularly on the study of emotional loyalty and the impact of culture on service recovery
Title: Anna Mattila Ph.D.- Associate Professor SHM Penn State University
Description: Dr. Anna Mattila's research in services marketing focuses on consumers emotional responses to service encounters and cross-cultural issues.
Keywords: mattila mattila anna mattila anna mattila psu penn state penn state university marketing marketing research services marketing service encounters consumer behaviour consumer psychology hospitality hotel hotel school tourism hospitality management hospitality research emotions
